Mission Junior College - Impact of communal Media on community
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"Do you have Facebook?"
"Yes, of course. But I don't think you can find me, as there are too many citizen who have the same name as me. Try searching with my surname as well."
"Hey, you famous your birthday in K-Box, right? I saw the photos in your Facebook."
"Bro, I saw your comments about the YouTube video that I've posted in my blog. I'm happy that you are also deeply moved by the 'Dancing Peacock Man' as well."
How is Impact of communal Media on community
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Social media or "social networking" has practically come to be part of our daily lives and being tossed nearby over the past few years. It is like any other media such as newspaper, radio and television but it is far more than just about sharing information and ideas. Public networking tools like Twitter, Facebook, Flickr and Blogs have facilitated creation and replacement of ideas so fast and widely than the accepted media. The power of define and operate a brand is shifting from corporations and institutions to individuals and communities. It is no longer on the 5Cs (e.g. Condominium, credit cards and car) that Singaporeans once talked about. Today, it is about the brand new Cs: creativity, communication, connection, creation (of new ideas and products), community (of shared interests), collaboration and (changing the game of) competition.
In January 2010, InSites Consulting has conducted an online search for with 2,884 consumers from over 14 countries between the ages of 18 to 55 years old on Public networking. More than 90% of participants know at least 1 Public networking site and 72% of participants are members of at least 1 Public networking site. On the average, citizen have about 195 friends and they log in twice a day to Public networking sites. However, 55% of the users cannot way their Public network websites at work. In the past, not many adults were able to make more than 500 friends, but with Public media, even a child or teenager can get to know more than 500 citizen in a few days by just clicking the mouse. Public media has devalued the traditional definition of "friend" where it means trust, support, compatible values, etc. Although we get to know more people, we are not able to build strong bond with all the citizen whom we met as our ready time is limited. Hence, there is an upcoming Public trend of citizen with wider Public circles, but weaker ties (people we don't know very well but who contribute us with beneficial information and ideas).
Social media also influences people's buying behaviours. Digital affect Group reported that 91% of the citizen say consumer reviews are the #1 aid to buying decisions and 87% trust a friend's suggestion over critic's review. It is thrice more likely to trust peer opinions over advertising for purchasing decisions. 1 word-of-mouth conversation has an impact of 200 Tv ads. With the prevalence use of Public media, there is numerous news linked to it from the most viewed YouTube video on "Armless pianist wins 'China's Got Talent'" to Web-assisted suicide cases (e.g. New Jersey college pupil who killed himself after video of him in a sexual encounter with another man was posted online). Thus, does Public networking make us better or worse off as a society?
Positive Effects of Public Media
Besides having opportunity to know a lot of citizen in a fast and easy way, Public media also helped teenagers who have Public or bodily mobility restrictions to build and pronounce relationships with their friends and families. Children who go overseas to study can still stay in meaningful perceive with their parents. To a greater extend, there is anecdotal evidence of certain outcomes from these technologies.
In 2008, President-elected Obama won the selection straight through the effective use of Public media to reach millions of audience or voters. The Obama campaign had generated and distributed huge amount of contents and messages over email, Sms, Public media platforms and their websites. Obama and his campaign team fully understood the fundamental Public need that every person shares - the need of being "who we are". Therefore, the campaign sent the message as "Because It's about You" and chose the right form of media to join together with individuals, call for actions and create community for a Public movement. They encouraged citizens to share their voices, hold argument parties in houses and run their own campaign meetings. It truly changed the delivery of political message.
Obama campaign had made 5 million "friends" on more than 15 Public networking sites (3 million friends on Facebook itself) and posted nearly 2,000 YouTube videos which were watched over 80 million times. At its peak, their website, MyBarackObama.com, had 8.5 million monthly visitors and produced 400,000 blog posts. In order to ensure that their contents were found by people, the Obama campaign spent .5 million on Google quest in October alone, 0,000 on Advertising.com, 7,000 on Facebook in 2008, etc. Currently, Obama's Twitter catalogue has close to 6 million followers.
In 2010, after the earthquake happened in Haiti, many of the valid transportation lines were down. The rest of the world was not able to grasp the full photo of the situation there. To facilitate the sharing of information and make up for the lack of information, Public media came in very handy to article the news about the affected area on what happened and what help was needed. Tweets from many citizen in case,granted an impressive summary of the ongoing events from the earthquake. Bbc covered the event by combining tweets from the work of its reporter Matthew Price in Port-au-Prince at the ground. Guardian's live blog also used Public media together with the information from other news organisations to article about the rescue mission.
It has been two years since Cnn officially launched iReport as a section of its website where citizen can upload video material, with perceive information. During the Haiti crisis, Cnn had published a range of Public media material but not all the materials were verified. The editorial staff would vet the reports from the citizen journalists and labeled them differently compared to unverified contents. On Facebook, a group, named "Earthquake Haiti", was formed to show maintain and share updates and news. It had more than 14,000 members and some users even pleaded for assistance to the injured Haitians in the group. Using email, Twitter and Public networking sites like Facebook, thousands of volunteers as part of task Ushahidi were able to map reports sent by citizen from Haiti.
The most impressive part of the Public media's impact on Haiti is the charity text-message donations that soared to over million for the victims in Haiti. citizen concerned in helping the victims are encouraged to text, tweet and publicize their maintain using assorted Public networking sites. The Global Philanthropy Group had also started a campaign to ask wealthy citizen and celebrities, like Ben Stiller and John Legend to use Twitter and Facebook to encourage others to give to Unicef. An aid worker, Saundra Schimmelpfennig, allowed the advice from other aid workers and donors to post on her blog concerning to choosing which charitable organisations to support. In the meantime, donors were request questions in Twitter, Facebook and blogs about their donations and endorsements of their favourite charities. After every crisis, the Public media for Public cause becomes a more effective medium to spread the word.
Negative Effects of Public Media
There are always two sides of every coin. Public media is just a tool or mean for citizen to use. It is still up to the users on how to use this tool (just like a knife, can help you to cut food or hurt others). Pew investigate Center's Internet & American Life task and Elon University's Imagining the Internet town conducted a study on "The future of Online Socializing" from the extremely engaged, diverse set of respondents to an online, opt-in search for consisted of 895 technology stakeholders and critics. The negative effects presented by the respondents included time spent online robs time from leading face-to-face relationships; the internet fosters mostly shallow relationships; the act of leveraging the internet to engage in Public relationship exposes private information; the internet allows citizen to silo themselves, limiting their exposure to new ideas; and the internet is being used to engender intolerance.
Some respondents also highlighted that there will be improvement of some new psychological and medical syndromes that will be "variations of depression caused by the lack of meaningful capability relationships", and a "new world society". The term, "Social Networking", has begun to deceive the users to believe they are Public creatures. For instance, spending a couple of hours using Farmville and chatting with friends concurrently does not change into Public skills. citizen come to be dependent on the technology and forget how to socialise in face-to-face context. The online personality of a man might be totally separate from his/her offline character, causing chaos when the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face for the first time. Their written profiles do not clearly relate their real-life characters. It is more enticing for citizen to type something that others want to hear than saying the truth.
Besides the "friendship", creators of Public networking sites and users redefine the term, "privacy" in the Internet as well. The challenge in data privacy is to share data while protecting personally identifiable information. practically any information posted on Public networking sites is permanent. Whenever man posts pictures or videos on the web, it becomes viral. When the user deletes a video from his/her Public network, man might have kept it and then posted it onto other sites like YouTube already. citizen post photographs and video files on Public networking sites without mental and the files can reappear at the worst inherent time. In 2008, a video of a group of Acjc students hazing a female pupil in school on her birthday was circulated and another video of a Scdf recruit being "welcomed" (was hosed with water and tarred with shoe polish) to a local fire center made its way online.
Much news has been reported about online privacy breach in Facebook and Facebook is constantly correction their privacy policy and changing their privacy controls for the users. Interestingly, even when users delete their personal information and deactivate their Facebook account, Facebook will still keep that information and will continue to use it for data mining. A reporter asked either the data will at least be anonymized. The Facebook representative declined to comment.
In the corporate world, human resource managers can way Facebook or MySpace to get to know about a candidate's true colours, especially when job seekers do not set their profiles to private. investigate has found that practically half of employers have rejected a inherent employee after finding incriminating material on their Facebook pages. Some employers have also checked the candidates' online details in Facebook pages to see if they are lying about their qualifications. Nowadays, younger generations have a complete disregard for their own privacy, opportunity doors to unwelcome predators or stalkers.
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